The cruise industry is evolving to meet the needs of its most dedicated travelers, and Royal Caribbean Group is leading the charge with the launch of its innovative Points Choice loyalty program. Set to debut in January 2026, this program is designed to enhance the experience of guests who sail across the company's three renowned brands—Royal Caribbean, Celebrity Cruises, and Silversea. By allowing guests to earn and utilize loyalty points interchangeably among these brands, Royal Caribbean Group aims to offer unparalleled flexibility and value for its loyal customer base.

The Vision Behind Points Choice

Royal Caribbean Group's commitment to enhancing guest experiences is evident in its new Points Choice program. According to Jason Liberty, the Chairman and CEO of Royal Caribbean Group, "Points Choice is designed with our guests at the center." This sentiment captures the essence of the program, which reflects the growing trend of travelers seeking to explore multiple brands within the cruise industry. As guests increasingly navigate between different cruise lines, the Points Choice program empowers them to make the most of their loyalty points, ensuring that every sailing and every point earned counts toward their rewards.

How Points Choice Works

The Points Choice program serves as a unifying framework that links the existing loyalty programs of Royal Caribbean Group. This includes:

Royal Caribbean's Crown & Anchor Society Celebrity Cruises' Captain's Club Silversea's Venetian Society

With the introduction of Points Choice, guests will have the ability to earn points with one brand and apply them to any of the three loyalty programs. This means that whether a guest is sailing on a Royal Caribbean ship or indulging in a luxury cruise with Silversea, they can accumulate points that contribute to their overall loyalty status across the entire group.

Key Features of the Points Choice Program

The Points Choice program is not just about flexibility; it encompasses a range of features that enhance the overall cruise experience. Here are some